SMIRNOFF MUSIC MATTERS x SELFRIDGES
14
Events in series
10000
Drinks served
8500
Guests
Brief
Cult was tasked by Diageo's Culture & Entertainment team to ensure the Smirnoff Music Matters series at Selfridges operated on brand and resonated with the audience.
" " Leila Fataar, Diageo, Head of Culture & Entertainment
Action Required
RESULT
Working alongside Diageo & Selfridges, Cult managed to successfully deliver 14 successful events for the Smirnoff Music Matters series.
Core consumption data was recorded and paired alongside demographics to make recommendations on type of drink relevant for certain music events.